The Royals’ philosophy is this – we think marketers need an agency partner that is stocked with minds continually researching, learning, experimenting, trying things. An agency fuelled by passion and curiosity.
We want to know as much about our clients’ business as humanly possible. We aim to understand all the problems and all the opportunities.
This insatiable appetite to know more is the basis for our desire to be ‘the most interested agency in the world’. We believe that if we’re perpetually curious and interested, we can create the kind of work that has the right impact on consumers.
We specialise in strategy, creative, technology, social, media, production and R&D projects. We make intellectual property for adventurous brands and ourselves. Importantly, we’re in the business of creating cultural capital. Put simply, we ensure that everything we create for our clients’ brands and products is impacting culture in a positive way, and in exchange people give us their attention.
The Royals was started to address a gap in the advertising and communications market – between large multinational agencies focused on making big budget ads, and the smaller digital specialists that are more capable of executing ideas in digital channels. We’ve built The Royals to be a digitally integrated creative business for modern clients.