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Business Summary
Ford Dealer
About Us

The chairman of the Rex Gorell Family Group, Mr Rex Gorell has a passion for all things Geelong - its people, its community and its football club. The Gorell Family has had a continuous business presence in Geelong since arriving in the city in 1854.

The Group's first dealership Rex Gorell Ford opened in 1980 and the subsequent expansion through the decades that have followed means that The Rex Gorell Family Group now proudly represents 16 marques. As the name suggests it's a true family business with Rex's three sons Paul, Brett and Jason each playing an integral part in day to day operations.


Our Brands





Land Rover











Our Stock
Fleet / Parts & Accessories


We offer nationally competitive pricing for ABN holders, Small to Medium sized Business, all Major Fleet Management Companies as well as Councils, Local Government, Rental Car organizations.

What makes our fleet department stand out? We offer you:

  • Comprehensive car availability
  • Extremely competitive pricing
  • Outstanding Customer service

Click here to fill out our online form.

Parts & Accessories

The Rex Gorell Family Group boasts an extensive parts department and the fact that we can supply parts on demand gives our customers the best in terms of after sales service.

Our modern parts infrastructure stores a large comprehensive range of genuine manufacturer parts.


Finance & Insurance

Consumer Loan product is a convenient and flexible way for you to obtain finance for the New or Used car of your choice. The vehicle is used as security for the loan, however you have ownership from the beginning of the contract. Upon the final payment you get clear title to the vehicle. A Consumer Loan is regulated under the terms of the Consumer Credit Code.

Corporate Hire Purchase - With a Hire Purchase agreement payments can be tailored to meet business cash flow. You also have the option of purchasing the vehicle at any time during the life of the contract. This type of financing is traditionally for the business user and can be approved in the name of an individual or company.


What We Do

Our team is committed to upholding the Dealer Service Philosophy:

  • Guaranteeing the quality of our workmanship, and fitting only genuine parts
  • Ensuring that all of our technicians are trained to the high standards
  • Ensuring competitive pricing and strict adherence to factory maintenance schedules
  • Delivering consistent and superior standards of service
  • Better understanding your needs so that we can exceed your expectations
  • Additionally, customers can choose to enjoy our lounge area or free courtesy transportation service. The customer lounge area includes Tea and coffee facilities, Television and Computer work stations.