Since our story began, IMG has been a pioneer and innovator. That is still true today, but like sport we are continuously evolving. One thing that never changes is our commitment to supporting our partners.

We work with the world’s leading sports organizations and rightsholders to leverage the intrinsic value in their assets, brands and fandom.

It is all about helping our partners grow through data-driven, fan-first strategies, new commercial opportunities, and premium content. From media rights and consulting, to fan base development and digital transformation we are a trusted advisor to the global sports industry.

We focus on creating deep connections between sport, fans, brands and partners to help effectively market their assets and maximise thei rreach.

We help our clients grow through data-driven, fan-first strategies, new commercial opportunities and premium sports content &distribution. From media rights and consulting, to fan base development and digital transformation, we are a trusted advisor to rights-holders around the globe.

We work together to bring any strategy, campaign, or idea to life; delivering content, technology and products that fuel the emotions and excitement unique to world-class sport.

our vision

Power the World's Passion for Sport

Our vision is much more than a set of words. It’s our NorthStar and it guides everything we do. Let us give you an insight into what it means to us.

/ power

Our unique set of capabilities. Power doesn’t come by accident, nor is it easy to create. For us it comes via teamwork and our bespoke skillset.

/ world

We operate and think globally to reach and engage fans everywhere.

/ passion

The force that unites us, our industry and fans around the globe.

/ sport

It’s our heritage. Our business. Our future.

Our Principles

/ we are bold

And unafraid to take risks in our quest to be memorable, unexpected and to deliver value for our partners.

/ we are passionate

And bring purpose to everything we do. We take pride in an dbuild on our heritage.

/ we are dynamic

And we never stand still or accept the status quo. This will ensure that we are constantly evolving with fans, the industry and our partners.

/ we are authentic

It is everything to us. We empower our people to be who they are, recognize others, form real bonds and to be human.

/ we are united

In our pursuit of excellence. Because none of us are cleverer than all of us. Together we do remarkable things, which in turn do remarkable things for sport.

Where we work

6 continents, 35 countries, 100 cities

IMG’s reach spans 6 continents and 35 countries, operating in more than 100 cities across the world. Our global and local insights, knowledge and influence are unsurpassed. We have teams across the world to power your career and business goals.

contact our team

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