RULE THE CITY THIS SUMMER, HIGH ABOVE THE STREET RAISING PULSES AND HEMLINES. SHAKE OFF THE WINTER BLUES AND SHINE BRIGHT. GRAB YOUR FRIENDS, GET DRESSED QUICK AND MEET US THERE.
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The Lee brand arrived on the sunny shores of Australia in September 1973, bringing the iconic American brand to the denim loving hipsters of the 70's.
Throughout the 70's and 80's Lee built its reputation through word-of-mouth, creating an iconic brand through the adoption by subcultures such as the Sharpies and Skins who fused a love of punk, rock and hedonistic rebellion with denim style.
Always first to market with the latest innovation in denim, Lee released stretch denim into the Australian market in 1980s - within 18 months, the trend for stretch denim had sky rocketed establishing Lee's reputation as the purveyors of the latest denim trends.
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