In 1983, Peter Bassett and David Clemmett, two entrepreneurial electricians, decided to set up their own electrical contracting company, called Laser Electrical Ltd. The business grew rapidly with a strong focus being placed on outstanding customer service and implementing strong business systems.
In 1999, the Laser business model was developed and licensed. In 2003 it became a full membership business model.
In 2004, Laser expanded its operations into Australia. Due to a company culture that recognises innovation, Laser Plumbing was initiated in 2006, which utilises the same award winning systems and processes Laser was built upon in both the Australian and New Zealand market.