Brand Story

Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia.

Collections celebrate the feminine beauty of women and are inspired by global trends in fashion, art, music and theatre.

One of the fastest growing Australian brands, Forever New emerged in late 2006 as a start up retailer and now operates 111 stores across seven countries.

Design Philosophy

At Forever New, our buyers and designers travel the globe and keep a daily watch on international trends and celebrity-led fashion, to ensure you can have the latest up to the minute looks.

Forever New has the internal ability to respond quickly to trends and introduce new styles every week, ensuring customers are always able to find the latest 'must have' items to add to their wardrobe, with prices to suit every budget.

Our stores are designed for your shopping pleasure with clean spacious lines, great lighting and modern fixtures.

Head to your nearest Forever New store today.

Information Links

iPhone App

We're excited to announce the launch of the Forever New iPhone App!

Now you can download the Forever New app and :

View highlight pieces from the latest collections featured in fashion shoots which change monthly
Locate your nearest Forever New store with our interactive GPS map
Share our fashion product with your family and friends via email

Receive free updates as we add features to the app
Your iphone syncs with the Forever New app and downloads the latest content automatically.
Available for download from iTunes Here.
Please ensure your iPhone software is up to date (4.0+).
App feedback or suggestions may be directed via the online form.

Chez Ma Belle