Sunrise Ag as an entity came into existence in March 2002 after Case IH appointed them as the Dealer for Swan Hill and Ouyen to join with their Case IH franchise at Mildura. The trading name at Mildura 'Sunraysia Motors' was no longer suitable as they were now operating outside of the Sunraysia Region and no longer a cars dealer. So Sunrise Ag was born. Sunrise Ag (Sunraysia Motors) was amongst the first dealers in Australia to be Accredited through Case IH in both parts and service. With the diversity of the Agricultural products grown in North west Victoria and surrounding areas, Sunrise Ag and Case IH have combined to service the man on the land. Crops as diverse as rice, grapes, wheat, oranges, canola have all been planted, reaped or sprayed using Case IH equipment sold and serviced by Sunrise Ag.