About Us

What makes Priceline so special? Priceline is dedicated to helping women look good, live well and feel great. We have a vision to be Australia's leading health, beauty and wellbeing retailer, and we're on the right track. Why is Priceline a cut above the rest? Because in our 330 stores nationwide, we're dedicated to being first with beauty trends, specialist advice and the best prices.

From 1982, when we opened our first store at Highpoint in Victoria to now, we've built a loyal following of customers, particularly women, thanks to our commitment to customer service and for our offerings of the best range at the best prices.

Read on...

Our Products

Shop Online

Check out this week's hottest offers.

Priceline Sisterhood

What Is The Priceline Sisterhood?

With many health concerns affecting Australian women today, we sisters have to stick together! It all started in 2010 when we conducted Australia’s Biggest Health Check, a ground breaking survey in which over 25,000 Australian women told us what concerned them most about their health.

We decided it was high time that someone started giving back to protect the women we love! Our commitment is to supporting six charity partners to help the women who are affected by serious illness. We donate 100% of the proceeds raised via the Priceline Sisterhood directly to our nominated charities. Since its inception we have raised more than a quarter of a million dollars through the Priceline Sisterhood!

Read on...

Shopping With Us


Online Orders


Delivery & Tracking

Product Returns

Sister Club

Beauty Club

Product Safety & Recalls

Security & Tech Support