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Business Summary

OzTAM is the official source of television audience measurement (TAM) covering Australia. OzTAM owns and holds the copyright for the television audience data it delivers. The media industry uses OzTAM data to help understand viewer behaviour, assist in program development and advertising planning, and measure the performance of television programs, networks and advertising campaigns.

WHAT WE DO

TAM - Television Audience Measurement
OzTAM ratings are the accepted metric
Minute-by-minute viewing data 24/7
Independent company
3,000 homes equipped with people meters