Yet another idea stolen from across the ditch...
Like pavalovas and Phar Lap, LogTags are originally from New Zealand.
The LogTag’s white case is symbolic of the white snow-capped mountains, while the blue is a reminder of the oceans surrounding this small island nation. The start/mark button captures the essence of Maori culture, while the serial number symbolises the English settler’s early pioneering spirit.
That’s what we tell people. The truth is, it looked good.
...and it takes over the world
From the heights of the Himalayas to the depths of … the Netherlands, you will find a Logtag everywhere.
Thanks to their durable construction, and ease of use they have crept into the hearts of people around the world. They used to say that the word “taxi” exists in almost every language, but it now appears that “Logtag” has bumped it off as the most universally recognised word.