CHE Proximity

Business Summary
We make people more valuable to brands.
About Us

The billion point (that was supposed to be the million point) giveaway

Velocity Frequent Flyer is the loyalty program of Virgin Australia Airlines. It makes money when people transfer their credit card reward points to Velocity and then use them for flights. Problem was, not enough people trusted that Velocity was the best place for their points. To change their perception, our campaign made a point about the responsibility all brands owe their customers.

What We Do

We create meaningful experiences that change the way people think, feel and act about a brand. Explore the data, technology, journey and content innovation that sets us apart.